SOUTHWEST IDAHO CONSULTING
by Melissa Cleland
Destination & Hospitality Marketing + Event Management
Destination & Hospitality Marketing + Event Management
Hi, I’m Melissa Cleland.
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I’m a seasoned professional with 20+ years of experience in destination marketing, hospitality, and event management. Since 2003, I’ve been dedicated to driving engagement and promoting vibrant destinations through creative, results-driven strategies.
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Currently, I serve as the Destination Marketing Consultant for the Southwest Idaho Travel Association (SWITA), where I work closely with cities, regional organizations, and state tourism offices to elevate Southwest Idaho’s visibility and support its tourism economy through strategic campaigns and partnership development.
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I’m a connector at heart—passionate about creating meaningful experiences that bring people together and spotlight the unique stories of the places I represent. Whether I’m helping local businesses gain visibility, curating unforgettable community events, or building strategic partnerships, I lead with purpose, creativity, and a deep sense of place.
Beyond my consulting work, I serve as the Volunteer Coordinator for FitOne Boise, one of Idaho’s largest annual wellness events, where I help organize and inspire a team of volunteers who power an event rooted in community and wellbeing.
I also proudly serve on the board of directors for Skål Boise, Global Ties of Idaho, and the Travel Alliance of Idaho—organizations committed to advancing tourism, cultural exchange, and professional connection both locally and globally.
My services include:
• Destination & Hospitality Marketing
• Social Media Strategy
• Event Management & Community Activation
• Collaborative Campaign Development
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I hold a Master of Arts in Communication and Leadership Studies from Gonzaga University, and a Bachelor of Arts in Communication with a Marketing minor from Boise State University.
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Let’s connect—whether you're looking to elevate your destination, bring a campaign to life, or create experiences that leave a lasting impression, I’d love to help you make it happen.
